Data & Analytics Manager

Burson: The largest PR agency in the world by revenue

February 2024 – Present

• Act as the go-to expert for best practice on data analysis within the sports team.

• Work with the broader Data x Science team to constantly develop and upsell service offerings throughout the agency.

• Support the account teams by providing direction and identifying new opportunities.

• Continue delivering cutting-edge insights both internally and externally.

• Manage project timelines from start to finish, including finances.

• Train and mentor team members to improve their analytical, management and communication skills.​

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Senior Analyst

September 2021 – February 2024

• Worked closely with clients and colleagues to develop compelling insights which provide a competitive advantage.

• Transformed lengthy client briefs into quantifiable methodologies which can be easily tracked and analysed.

• Honed existing expertise in a wide range of analysis tools, including Brandwatch, GWI and Signal AI, as well as Microsoft Excel and PowerPoint.

• Presented findings back to clients with clarity and authority.

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Senior Research Analyst

Cision: The world’s leading PR and earned media software company

February 2021 – September 2021

• Managed the production and delivery of insight reports for several automative firms.

• Oversaw a global team of analysts, assisting them in reaching their full potential and ensuring deadlines were met.

• Frequently liaised with teams and vendors to identify areas of improvement and prevent client deliverables being affected.

• Tracked account profitability, monitored costs and raised invoices.

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Research Analyst

July 2019 – February 2021

• Produced in-depth insight reports using quantitative and qualitative data for some of the world’s largest technology, automotive and FMCG firms, including Sony, Stellantis and Pladis.

• Acted as the point of contact for the Stellantis account, dealing with all queries, ad hoc requests and client calls.

• Gained extensive experience using Microsoft Office and PowerBI.

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Editor

Adams Academy: One of the most popular online learning providers in the UK, trusted by over 20,000 students

March 2019 – Present

• Ensured all content produced by freelancers was clean, accurate and ready to be published.

• Handled large sections of the daily email marketing campaigns and planned for upcoming events with managers.

• Created a tailored style guide for the firm to establish a consistent brand identity and boost efficiency.

 

Freelance Journalist

Various publications: Metro Online, The HuffPost and Debut, amongst others

September 2016 – Present

• Published content for a large variety of publications, including: The HuffPost, The Manchester Evening News, The Liverpool Echo, The Lincolnshire Echo, Liverpoolfc.com, Blasting News, iSportconnect, Your Local Lincs magazine and the Lancashire Journal.

• Sharpened my writing, interviewing and communication skills.

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Editorial Intern

Event Magazine: The Mail on Sunday’s culture and entertainment magazine read by over 1.6 million people a week

January 2019 – February 2019

• Wrote, sub-edited and researched features for Event Magazine, the Mail on Sunday’s premium arts and culture magazine, which were then uploaded onto the MailOnline using their custom-built CMS.

• Took charge of Event’s social media strategy, analysing competitors’ styles and creating enticing copy for the outlet’s 50,000 social media followers.

 

Editorial Intern

Longitude: Award-winning thought leadership specialist, part of the Financial Times Group since early 2018

January 2018 – April 2018

• Worked alongside the wider Editorial, Marketing and Project Management teams to deliver media analysis reports.

• Produced articles on fintech and thought leadership and compiled research for companies including Barclaycard and Amazon.